unclassified Financial Planners in 2026: From Analysts to Action Designers. Why Household ALM and Nudges Are Key.
The role of financial planners is evolving from “analysis” to “action design.” We explain the latest practices, such as using behavioral economics nudges to build habits and introducing ALM (Asset Liability Management) into household finances. We propose a new approach—not merely product recommendations, but becoming “life structure designers” who support clients throughout their lives.
